North Florida Medical Sales & Rental

Effective Date: January 1, 2025

North Florida Medical Sales & Rental (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you interact with our website, services, communications, and related platforms.

1. Information We Collect

We may collect the following types of information:

A. Personal Information

Information that can identify you, such as:

• Full name

• Address

• Phone number

• Email address

• Date of birth

• Insurance information

• Payment information

B. Health-Related Information

When necessary to provide medical equipment, supplies, or related services, we may collect information related to your medical condition, prescriptions, or physician orders. This information may be considered Protected Health Information (PHI) under applicable law.

C. Technical & Usage Information

Automatically collected information may include:

• IP address

• Browser type

• Device information

• Pages visited

• Date and time of access

2. How We Use Your Information

We use the information we collect to:

• Provide, deliver, and manage medical equipment and services

• Process orders, billing, and insurance claims

• Communicate with you by phone, email, SMS, or other channels

• Coordinate care with physicians, insurers, and healthcare partners

• Improve our services, website, and customer experience

• Comply with legal, regulatory, and contractual obligations

3. Communications (Phone, SMS, Email)

By providing your contact information, you consent to receive communications from us related to:

• Orders and deliveries

• Equipment setup or service

• Billing and insurance matters

• Appointment reminders

• Customer support

Message and data rates may apply for SMS communications. You may opt out of non-essential communications at any time by following the instructions provided in the message or contacting us directly.

4. Sharing of Information

We do not sell your personal or health information.

We may share information only as necessary with:

• Healthcare providers and prescribing physicians

• Insurance companies and payers

• Authorized service providers (billing, delivery, IT, CRM, communication platforms)

• Government or regulatory authorities when required by law

All partners and vendors are required to maintain appropriate safeguards to protect your information.

5. HIPAA & Healthcare Privacy

When applicable, North Florida Medical Sales & Rental complies with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable healthcare privacy laws.

Your Protected Health Information (PHI) is used and disclosed only as permitted or required for treatment, payment, healthcare operations, or as otherwise authorized by you or required by law.

Additional rights regarding PHI may be described in our Notice of Privacy Practices, available upon request.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction.

However, no system can be guaranteed to be 100% secure. We encourage you to protect your own information when communicating electronically.

7. Data Retention

We retain personal and health information only for as long as necessary to:

• Fulfill the purposes outlined in this policy

• Meet legal, regulatory, and contractual requirements

8. Your Rights & Choices

Depending on applicable law, you may have the right to:

• Access your personal information

• Request corrections

• Request restrictions on certain uses or disclosures

• Opt out of certain communications

To exercise your rights, please contact us using the information below.

9. Third-Party Websites & Services

Our website or communications may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

10. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children without appropriate consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised effective date. Continued use of our services constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

North Florida Medical Sales & Rental
📍347 SW Main Blvd Lake City, Fl 32025
📞 386-755-4995
📧 [email protected]